Interaction between sales and marketing is one of the areas within the company that are often overlooked. Without a common strategy for accumulating, reversing and using knowledge to optimise the complete approach to the market and sales activities, the dialogue between sales and marketing becomes incomplete and an evaluation of the collected effort useless.
Who
Sales and marketing directors, sales managers and marketing managers, who aim to optimise and ensure greater profit from the collected sales and marketing effort. Synergies have to take place both on operational day-to-day, tactical and strategic level – we create correlation and we target to the level!
What
We formalise and ensure synergy on three levels: operational, tactical and strategic and on the basis of this we form the frame for training of tangible methods to ensure an optimum cooperation between sales and marketing. We build up skills in order to convert knowledge from sales into specific marketing initiatives, exactly where it has the greatest impact and constitute basis for maximum/optimal profit.
For further information about sales and marketing, please contact Carsten Leth Hansen, Camilla Wolff or Jens Duedahl.