Your customer will not be receptive if you are transmitting at the wrong frequency. For a sales organisation to become successful it needs to be able to read, understand and meet its customer’s expectations. Sales psychology gives you a solid insight into why customers react the way they do, and why salespeople tackle some types of customer better than others.
Who
Salespeople who have customers of all sizes will benefit from learning about the psychological dynamics of themselves and their customers in the sales process. Participants to the course will often be salespeople, sales managers, key account managers and sales directors.
What
We dig deep into the fundamentals controlling and affecting our behaviour. After the course the participants will be able to understand their customers’ behaviour in the sales process, and to adjust their own behaviour to that. We train people to be able to select optimum sales behaviour and style on the basis of personality. The result is that the salesperson transmits on the right frequency, and that the customers experience a good match of their needs and the products you are selling. The perfect match increases sales, it’s that simple!
For more information about sales psychology, please contact Carsten Leth Hansen.