The absence of a sales plan renders any professional dialogue between the salesperson and the sales manager incomplete – and evaluations of budgets useless. If the salesperson knows precisely which customers to contact and when, why and how, then the dialogue becomes professional, and the planning enables the salesperson to commit to the budget.
Who
All organisations depending on proactive sales efforts will benefit from learning more about the discipline of sales planning. Sales must be planned on the operational day-to-day level, the tactical level, and the strategic level – we can bring coherence and tailor our efforts to any level.
What
Working with sales planning at the operational, tactical and strategic level is the framework for the training of concrete methods that focus attention to the most important sales efforts. We give you skills to create a balance and to prioritise quantity and quality in sales with the resources available. We combine that with tools for finding out where your efforts will be most successful – and that is the foundation of efficient sales management for the individual salesman and his manager. Do you plan professionally?
For more information about sales planning, please contact Carsten Leth Hansen.